THE
BIRTH OF YAHOO
An old, bearded shepherd, with a crooked
staff, walks up to a stone pulpit and says . . .
And, lo, it came to pass that the trader by
the name of Abraham.Com did take unto himself a young wife by the name of Dot. And Dot Com
was a comely woman, broad of shoulder and long of leg. Indeed, she had been called Amazon
Dot Com. And she said unto Abraham, her husband, "Why doth thou travel far from town
to town with thy goods, when thou can trade without ever leaving thy tent?"
And Abraham did look at her as though she
were several saddle bags short of a camel load, but simply said, "How, dear?"
And Dot replied, "I will place drums
in all the towns and drums in between to send messages saying what you have for sale and
they will reply telling you which hath the best price. And the sale can be made on the
drums and delivery by Uriah's Pony Stable (UPS)."
Abraham thought long and decided he would
let Dot have her way with the drums. And Dot said, "There will be a lot of banging in
the land."
And Abraham replied, "It is my most
fervent wish that this be so." And the drums rang out and were an immediate success.
Abraham sold all the goods he had, at the top price, without ever moving from his tent.
But his success did arouse envy. A man
named Maccabia did secret himself inside Abraham's drum and was accused of insider
trading.
And the young did take to Dot Com's trading
as doth the greedy horsefly to camel dung. They were called Nomadic Ecclesiastical Rich
Dominican Siderites, or NERDS for short.
And, lo, the land was so feverish with joy
at the new riches and the deafening sound of drums, that no one noticed that the real
riches were going to the drum maker, one Brother William of Gates, who bought up every
drum company in the land. And indeed did insist on making drums that would only work if
you bought Brother William's drumsticks.
And Dot did say, "Oh, Abraham, what we
have started is being taken over by others."
And as Abraham looked out over the Bay of
Ezekiel, or as it came to be known, "eBay," he said, "We need a name of a
service that reflects what we are." And Dot replied, "Young Ambitious Hebrew
Owner Operators."
"Whoopee!" said Abraham.
"No, YAHOO!" said Dot Com.
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