A local bean farmer was blessed with a
wonderful crop this fall. In fact he had so many beans, he needed to unload them somehow.
With all the hoopla about the upcoming Super Bowl, he decided that would be a good venue
to reach more people. With this in mind he went to the local TV station to speak with the
advertising manager.
The farmer said, "I would like to
purchase a minute or two during the Super Bowl to advertise my wonderful beans. I have
such a bountiful crop of beans of all kinds; pinto beans, lima beans, navy beans, red
beans . . ."
The sales manager said, "Ok, Ok, I get
the message. And what would you be able to pay for this amount of prime advertising
time?"
The farmer scratched his beard, looked off,
then said, very solemnly, "I'd be willing to go as high as $300 to reach those
folks."
"$300?" the manager yelled,
"You must be out of your mind!!! The current sponsors pay through the nose to get the
exposure of the Super Bowl! For example, the makers of Kotex pay MILLIONS of dollars to
reach the audience!"
The farmer very evenly replied, "I'm
sure that's right. But those people are out for blood. I'm just farting around."
